Rodney Johnson's Blog

Welcome !!!

Hi, Welcome, I'm Rodney Hi, I’m Rodney Johnson, an educator from South Africa, digital marketer, creator and entrepreneur at heart. I’ve always been interested in business, selling, marketing and finding ways to turn ideas into income. About ten years ago, I started exploring the internet and digital marketing as a way to create additional income streams alongside my career in education. What started as curiosity became a serious journey of learning, testing, creating and building. Over the years, I’ve spent countless hours researching online business, digital marketing, affiliate marketing, content creation, digital products and the systems that bring them all together. More importantly, I’ve taken what I’ve learned and put it into practice. Today, my focus has evolved. I’m interested in helping everyday people, creators and professionals take what they already know and turn it into something that can generate income online. That might be a digital product, a simple marketing system, a content strategy, an online offer or a partnership that turns an existing audience into a new income stream. One of the projects I’m particularly excited about is my Creator Partnership Model. The idea is simple: You have the audience. I build the product. You promote it. We share the revenue. Instead of telling creators to figure everything out themselves, I work with them to identify an opportunity, develop a product around their knowledge or audience, create the marketing assets and put a simple sales system behind it. This blog is where I’ll share what I’m learning, what I’m building, practical digital marketing ideas, online business strategies, digital product opportunities and lessons from the journey. If you’re a creator, aspiring digital entrepreneur, or simply someone who believes you should be able to earn from what you know, you’re in the right place. Welcome. Let’s build something useful.
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The Creator Partnership Model - October 2026

You Have the Audience. I Build the Product. We Share the Revenue.
There is something I’ve noticed about the creator economy.
A lot of people are doing the hard part.
They are creating content.
They are posting consistently.
They are building an audience.
They are getting views, likes, comments and followers.
But there is often one important piece missing:
What do you actually sell?
Having an audience and having a business are not necessarily the same thing.
And you don't need millions of followers to start thinking about monetisation.
Sometimes the opportunity is sitting inside the content you are already creating.
Your knowledge may already be a product
Think about what you talk about on social media.
Maybe you teach people how to fish.
Maybe you're passionate about fitness.
Maybe you know how to cook.
Maybe you create content about parenting, beauty, cars, music, personal development, education, photography or travel.
Maybe people regularly ask you questions in your comments and DMs.
Those questions can be clues.
They can tell you what your audience wants help with.
And that creates an interesting opportunity.
Instead of simply creating another piece of content, you could potentially turn some of that knowledge into a useful digital product.
That product could be an ebook, guide, checklist, planner, workbook, template pack, mini-course or another practical resource.
The challenge is that many creators don't have the time, experience or interest to build all of this themselves.
That's where I come in.
The Creator Partnership Model
My model is simple:
You have the audience.I build the product.You promote it.We share the revenue.
I'm not looking to become another service provider who simply sends you an invoice.
The idea is to build something together.
You bring the thing I can't manufacture for you:
your audience, your experience, your voice and your understanding of your niche.
I bring the things that can help turn that opportunity into a product and a simple marketing system.
That can include:
Identifying a product opportunityDeveloping the product conceptStructuring the contentCreating the digital productDeveloping the offerCreating marketing materialsDeveloping promotional contentSetting up the sales journeyHelping with launch messagingImproving the product based on audience feedback
The exact process depends on the creator and the opportunity.
Why would a creator want to do this?
Because creating content and building products are two different skills.
You may be very good at creating videos.
You may understand your audience better than anyone.
You may have spent years developing knowledge in your particular niche.
But that doesn't necessarily mean you know how to turn that knowledge into a digital product.
And that's okay.
You don't have to become an expert at everything.
A good partnership allows each person to focus on what they do well.
You focus on your audience and content.
I focus on the product and marketing system.
Together, we create something that can potentially generate an additional revenue stream.
You don't need millions of followers
One of the things I find interesting about smaller creators is that they can sometimes have something more valuable than a huge follower count:
a specific audience that trusts them.
A creator with a smaller but highly relevant audience may have an opportunity to create a very specific product that solves a very specific problem.
For example, imagine a creator who regularly posts fishing content.
Their audience may constantly ask:
What equipment should I buy?Where should I start?What knots should I learn?What should I take on a fishing trip?How do I plan a fishing weekend?What mistakes should beginners avoid?
Instead of answering the same questions repeatedly, some of that knowledge could potentially become a Beginner's Fishing Guide, checklist or toolkit.
The creator doesn't need to become a publisher.
They already have the knowledge and audience.
The product simply packages that knowledge in a way that makes it easier for someone to use.
Your content can become the starting point
This is one of the biggest advantages of working with an existing creator.
We don't necessarily have to start with a completely random product idea.
We can look at what you're already talking about.
What questions do people ask?
What problems keep appearing in your comments?
What do people ask you to explain?
What do people want from you?
What have you learned through experience that could save somebody else time, money or frustration?
Those questions can help us identify potential products.
The goal isn't to manufacture something just because we think it might sell.
The goal is to find the intersection between:
What you know + what your audience wants + what we can package into a useful product.
And then there's the marketing
Creating the product is only part of the equation.
You also need an offer.
You need a simple way for people to understand what the product does, why it is useful and where they can get it.
You need promotional content.
You need a sales page or checkout.
You need a way to introduce the product without turning your social media feed into a constant advertisement.
That's where the marketing side becomes important.
Your existing content can become the bridge between your audience and the product.
Instead of:
"Buy my ebook!"
the content can start with the problem.
Teach something.
Give people a useful insight.
Answer a question.
Show them something they didn't know.
Then, when appropriate, introduce the product as the next step.
That's a much more natural relationship between content and commerce.
What does the creator get?
The creator gets the opportunity to have a product without having to build the entire product-development and marketing system alone.
You can continue doing what you already do:
Create content. Build your audience. Engage with your community.
The product becomes another asset within your creator business.
And because the model is based on sharing revenue rather than simply charging you a large upfront development fee, our interests are connected.
If the product generates sales, we both benefit.
If something isn't working, we have a reason to improve it.
That doesn't guarantee sales, of course.
No honest partnership can guarantee that.
The audience still has to want the product.
The offer still has to make sense.
The marketing still has to be tested.
But instead of leaving those things to chance, we build and test them together.
This isn't about becoming an influencer
You may already be a creator.
You may already have an audience.
You may simply be someone who has built a community around something you know and enjoy.
The opportunity isn't necessarily to become "bigger."
It may be about becoming more valuable to the audience you already have.
That's an important distinction.
You don't always need more followers.
Sometimes you need a better way to serve the followers you already have.
The bigger idea
I believe we're moving towards a world where people can build income around what they know.
You don't necessarily need a traditional business with an office, employees, stock and expensive infrastructure.
You can start with knowledge.
You can build an audience around that knowledge.
You can create useful content.
And eventually, you can package some of that knowledge into products and services that people are willing to pay for.
My Creator Partnership Model is simply one way of putting those pieces together.
You have the audience.I build the product.You promote it.We share the revenue.
If you're a creator who has built an audience but hasn't yet created a product around your knowledge, there may be an opportunity worth exploring.
You don't have to figure everything out yourself.
Sometimes the smartest move is to find someone whose skills complement your own.
That's what a partnership is supposed to do.
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January 14, 2022
If your profile posts aren’t getting several hundred likes each, listen up. There are some things you’re doing wrong that can easily be corrected to massively improve the reach of your content. Why do you want likes? Because more likes just means that more people saw your post. If you’re creating content as part of your marketing strategy, you want to get as many eyeballs on it as possible. The only way to measure that is through likes and comments. So here are some things you may be doing wrong. Stop posting “spam” engagement. In other words, stop liking or commenting on long posts without clicking the “see more” button and spending an appropriate amount of time on the post. Facebook can tell exactly how much time you spend on a post before you engage on it, and if you engage before you could have possibly read the whole post, Facebook views that as spam and will decrease the reach of your posts. Stop making posts without warming up the algorithm first. If you want your posts to be shown to more of your friends, you need to warm up the algorithm right before posting by spending at least 30 minutes hitting the love heart and commenting on all the posts in your news feed. This tells the algorithm to show your post to the people you engaged with. If they start to like your post, the algorithm will show it to even more people. That’s how you get more reach and engagement! Stop posting links. Whenever you post a link, and whenever you use the “share” feature to share someone else's posts, Facebook will automatically reduce the reach of that post to almost nothing. So always post original content instead of sharing, and never ever include any type of links in your posts. Stop posting pointless content. When you’re writing content, you need to be conscious of what your audience will find valuable. Just posting random pictures of your dinner or your pets, or talking about the weather, or just writing “good morning” every single day does absolutely nothing for you. Instead create content following the RVL formula: Results, Value, Lifestyle. Focus on the value. Write about stuff that your ideal customer would actually be interested in. It works wonders, trust me.
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When posting on Facebook, most network marketers know nothing better than to spam Facebook groups. They actually joined these groups earlier for the sole purpose of plastering their links and posts about their opportunity. Network marketers should learn that people are immune to these so-called adverts. Nobody even looks at them anymore. Taking hours to posts your opportunity link on hundreds of groups not only wastes your valuable time but it also puts you at risk of ending up in Facebook jail. Yes, for those who don’t know there is a place like Facebook jail. I’ve been there twice in the days before I learned better. Now that I know better, I do better and get better results from my Facebook marketing efforts. One of the best things you can do is to stop doing what everyone else is doing. When everyone else is posting their opportunity links which none ever clicks in any case, you should focus on building your brand and building trust. Post positive posts that inspire people and drive traffic back to your Facebook page or your blog. Be the person others want to associate with. Be a value adder, yes add value to people’s lives by posting and sharing information that help other people whether in their personal lives or in their business life. This is the essence of attraction marketing. This will cause people to seek you out and contact you instead of you spamming everyone and chasing after prospects. You rather want prospects to view you as a valuable source of information and seek you out. This is what attraction marketing is all about. It’s about you becoming the hunted instead of you being the hunter. Believe me in network marketing that’s the best way to have it. Follow the 80:20 rule....80% of your posts should be educational, uplifting, funny and about the dream lifestyle that MLM offers. Only 20% of your posts should be about your offer, business opportunity or your products. Feel free however to post testimonials of ordinary people who experienced the benefits of the products. Be careful, however not to come across as salesy.
It’s also a good idea to post congratulatory messages and images when some of your team members have reached an achievement or even a welcome image or post welcoming your new members to the team. These posts will pique interest and sooner than later, people will start to ask you what you’re busy with. This is the time when you take them to face book messenger where you start a conversation and relationship building phase with your new prospect. It is in the FB messenger where you will eventually introduce your prospect to your opportunity. Now let’s talk about Facebook posts...I found that Facebook does not like it when we add a link to our posts. Especially if the link points to websites outside of FB.The FB algorithm is set to favor the following in terms of priority and in terms of the amount of your followers who will actually see the post. Below find the list –albeit in broad terms the ranking from high to low...The higher the rank, the more of your followers will see the post.1 video posts2 image posts3 text posts4 posts with external links. So the moral of the story is that Facebook marketers should avoid putting any links in their posts.What I do is to make my post and then request people to comment in thecomment section if they want more info.. This does two things:1. Gets more engagement for your post, because when someone comments on your post, then their friends also see your post.2 Gives you an opportunity to start chatting to them in the Facebookmessenger.
You can then use this building of relationship which leads to building of trust to introduce them to your opportunity... But only when they ask for the link and for more information.
Ask yourself this question: “How big will your downline be if you got permission from the local mall to set up a permanent booth right in the middle of the busiest part of the mall? From here you would be able to freely engage with the shoppers and be able to promote your business. Your business and downline would grow because you would never run out of people to speak to. Do you realize that with Facebook you actually have that opportunity? Facebook has over one billion members that share their occupation, hobbies, friends and daily activities on their Facebook profiles. Network marketers don’t realize what a huge opportunity this is to build their business big and for the long term. Facebook prospecting should be part of your prospecting routine as it is a place where you can get free leads. However please realize that Facebook is a place where people come tosocialize and unfortunately it is also a place where amateur network marketers do regular target practicing with their spam attacks. Placing unsolicited adverts and business opportunity links into your Facebook news feed makes you look just like all the other amateur MLM spammers. You need to have a different approach. Fortunately it is a very easy and friendly approach. Step 1: Stop placing blatant adverts for your MLM opportunity. Instead place “Lifestyle pics” and “Congratulation” Posts into your news feed. These types of posts will make people curious and they will sooner or later ask you what you do. The big difference is that people are more open to your opportunity if they ask you about it instead of you trying to sell your opportunity to them. So what are “lifestyle pics”? It is those type of pictures that show you and your family doing the things that everyone else is hoping to do. Like dining at a restaurant, having family fun on the beach, going away for a weekend, posing with your new set of golf clubs, taking a train trip to somewhere etc...I think you get the idea. “Congratulations” posts are very powerful to create curiosity. This is where you post a picture that says” Congratulations or Well Done! to celebrate your downlines achievements. When someone new joins your team, make the welcome public on Facebook. Sooner or later the others will want to know what this is all about.
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I teach ordinary people how to get started online. Blog Posts: Stop Doing These Four Things If You Want Free Facebook Traffic Facebook Prospecting For Network Marketers